Strategic Design | Startup Collaboration | Ecosystem Innovation

The Challenge: Navigating a Vague Brief

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Client:

Early-stage startup The Warming Surfaces Company (TWSC), aiming to leverage their Halia heating technology to lead the warmth industry.

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Brief: “Boost innovation to become the leading brand for warmth.”

No clear product, market, or roadmap.

7-months long project collaboration.

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My Role: Designer & Strategist

Working in a 5-person interdisciplinary team (alongside business, marketing, engineering & branding)

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Phase 1: Making Sense of the Mess

Decoding the Startup’s Ambitions

• Conducted a ‘Point-of-View Workshop’ with TWSC’s CEO to define their core problem